Yes, we know, we have to deliver value to the customer. But delivering value depends on knowing the customers needs.
How to support developers to have a line of sight to the customers?
<ul>
<li>let the product managers share their knowledge with the developers, periodically
</li>
<li>let the developers listen to sales calls, periodically
</li>
<li>let the developers listen to support calls, periodically
</li>
<li>let the developers know about the exponentiell costs of fixing bugs and the exponential dissatisfaction of customers
</li>
</ul>
Be patient, it takes time to shift the developer‘s focus from tech to the value of tech.

Yes, we know, we have to deliver value to the customer. But delivering value depends on knowing the customers needs.

How to support developers to have a line of sight to the customers?

* let the product managers share their knowledge with the developers, periodically
    
* let the developers listen to sales calls, periodically
    
* let the developers listen to support calls, periodically
    
* let the developers know about the exponentiell costs of fixing bugs and the exponential dissatisfaction of customers
    

Be patient, it takes time to shift the developer‘s focus from tech to the value of tech.

Yes, we know, we have to deliver value to the customer. But delivering value depends on knowing the customers needs.

How to let the developers know the customers needs?